Psychology of Consumer Behaviour |

Tuesday, June 28, 2011

How To Sell A Book- The Book Trailer- It's a Social Media Revolution

We're all used to seeing video trailers for upcoming movies, but seeing a video trailer for a book may seem new to many of us. The first trailer for a book was for Dark Symphony by author Christine Feehan in 2003. Book trailers can be acted out with high production values or simple stills set to music.

For me the best ones are those where we have no idea that they are a sales pitch at all- we get hooked by either the story real or fictional.

Here's an example- Social Media Revolution 2011 version

and the version from the year before 2010

and the year before that 2009

And for the offbeat, see the 2011 Moby Book Trailer Video Award Winner

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