Psychology of Consumer Behaviour | Scoop.it

Tuesday, November 2, 2010

Psychographics: Watch what you watch!


People who watch Mad Men are creative, liberal, more dreamer than realist. People who watch The Office think they are superior. Rebels watch Family Guy..and not very creative people watch The Biggest Loser..so says Mindset and their psychographic data.

Read more about what shows you watch mean and what products they say you might buy on Ad Age

Call me a dreamer!

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