Friday, December 24, 2010
Steve Smith from Media Post says."Actually "The Cup-Size Choir" might just be another flash in the pan viral video if not for the kind of follow-through that more streaming media should try. Follow the direction at the end of the clip to go to cupsizechoir.com and you can click through to the full interactive Monty, so to speak. You get to play the ladies. Just tap the middle row of keys to activate any of the seven, um instruments. You can even record your tune and share it. There is a bit of a lag between clicks or key presses and the tone, but after a little practice you will get the hang of it. And the ladies never seem to get annoyed."
Wednesday, December 22, 2010
Tuesday, December 14, 2010
Saturday, December 11, 2010
Friday, December 10, 2010
by the Viral Factory
Tuesday, November 30, 2010
Oh if life were so sweet...some thought it was an iPhone viral ad, but no- it's for Thinkmodo, a company launching next January. The company marketing the potential of viral videos.
The success of the fake proposal video according to the company's founder Micheal Krivicka proved you can create a viral that appeals to men and women. Says Krivicka, “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Conclusion- Love more fiction than fact; fantasy trumps reality; winner-slick marketers..boo hoo
Se Mashable for more information
P&G's recent promotion "P&G Faustao Airplane" in Brazil had wooden crates appearing in unexpected spots around Rio and other cities. The crates were intended to show that the airplane was full of prizes and some were falling from the plane.
When are people going to learn, what we all know- unattended packages are not things we want to see!
Rio's police proceeded to close off the streets, and call in the bomb squad. The crates were empty, of course.
The company has canceled more distribution of unattended boxes.
To make matters worse the promotions company had applied for a permit for the boxes but didn't get one, and the police are contemplating taking action to have the company pay for police costs.
But alas, the show must go on says P&G who is continuing the campaign and promising to land planes with prizes at winner's houses.
Thursday, November 25, 2010
Sunday, November 21, 2010
Saturday, November 20, 2010
Friday, November 5, 2010
Depicting 122 years of history the British Hovis commercial created by Cossette group's Miles Calcraft Briginshaw Duffy, increased sales by 14% or $145 million in extra profit. It was the Grand Prix winner of UK's Institute of Practitioners in Advertising Awards November 2010.
If you remember the Truman show, you may have felt for poor Truman when he found out his whole life was a manufactured reality show that everyone knew about except him. We cheered as he made his attempt to escape to the "real world."
But what kind of real world did he escape to?
Here we are in 2010. Welcome to ControlTV where Tristan Couvares is a willing lab rat living his crowd sourced life in full 24/7 camera view...all sponsored by Ford, Sprint and Snickers. Needless to say there is a lot of candy bar eating no matter what the audience votes on him to do. And there's a lot of voting- voting on everything from getting a haircut to who he dates and of course making him do embarrassing things.
According to Steve Smith in Media Post, "Tempting as it is to deride the premise and the level of surveillance the show imposes on this character, there is something about this entire enterprise that embodies the state of digital media in all of our lives .. aren't many people starting to use the social network online as a kind of crowd-sourced advisory and surveillance mechanism... checking in with one another, giving and asking advice...For a generation of twenty-somethings ... the social network is serving as that surrogate adviser, the always-on second opinion."
Tuesday, November 2, 2010
People who watch Mad Men are creative, liberal, more dreamer than realist. People who watch The Office think they are superior. Rebels watch Family Guy..and not very creative people watch The Biggest Loser..so says Mindset and their psychographic data.
Read more about what shows you watch mean and what products they say you might buy on Ad Age
Call me a dreamer!
Friday, October 22, 2010
Sunday, October 17, 2010
Great story...true???? Does it matter?
Now we know Atomic Tom and of course iPhones.
Saturday, October 2, 2010
Tuesday, September 28, 2010
In defense their marketing director Maura McGinn says. "We're an adult product consumed mostly in the evening and in flirtatious situations."
The U.S. Distilled Spirits Council's advertising code says: "Beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand."
Somebody wants attention, and somebody is getting it.
Wednesday, September 22, 2010
I have to admit, I often have to go through several different CAPTCHAs before I get the right answer so I wonder if I'm less human or a little computer.
One thing for sure, when you try to solve one of these things your attention is focused, and that is precisely why advertisers want to get into the CAPTCHA.
Adage reports that Solve Media has created a technology that would allow advertisers words or names into the CAPTCHA. The new style of ad is called a type-in.
To the naked eye they are easy to read compared to the old style, but apparently there are variations in pixilation and no two will be identical.
No space is sacred.
Read more at AdAge
Thursday, September 16, 2010
Wednesday, September 15, 2010
However, you wont need to go through status update withdrawal while driving if you have OnStar 's next generation in-vehicle technologies that will support audio Facebook statuses and SMS messages.
You'll be able to hear your facebook and text messages and respond verbally. The system will transcribe your voice to text.
They call it "responsible connectivity"---really? How about just paying attention to driving?
Read more on Mashable
Monday, September 13, 2010
Sunday, September 12, 2010
The Tokyo N Building covered in QR codes is designed so passers-by can read the changing codes and get information via sites like Twitter. More in depth info like specials available in stores, who is tweeting and what they are tweeting comes from an iPhone app.
For more see:
Friday, September 10, 2010
Thursday, September 2, 2010
Wednesday, August 18, 2010
One key is to create something simple, easy to share and has a social aspect. According to Peretti the web is "ruled by maniacs" who express their personality disorders. It's not couch potatoes who rule the web-"crazy people do."
See his presentation below:
Jonah Peretti Viral Meetup Talk
Tuesday, August 3, 2010
Billboards are being developed that use facial recognition software and RFID technology to create tailor made ads to passers-by like those in the Tom Cruise film Minority Report.
Claims are specific targeting will eliminate unwanted messages. It would work through the use of RFID chips that have encoded information about an individual. As a person approached, the board would have access to person's buying profile.
According to Richard Gray in the UK Telegraph, "The billboards are being developed as part of IBM's Smarter Planet programme that aims to use technology to make people's lives easier and more efficient. Engineers in Japan have already developed a billboard that is capable of identifying a shopper's age and gender as they walk past to offer them products that are more accurately suited to them. The signs, developed by Japanese electronics company NEC, use basic facial recognition software and cameras to determine if someone is male or female and their rough age range before showing an advert that matches their demographic."See more here http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html
Sunday, July 25, 2010
According to Jeff Neff of Ad Age, "Mr. Mustafa's 186 highly publicized personalized response videos earlier this month, which generated more than 34 million aggregate views and a billion PR impression in a week, according to P&G. In a single week, views of the personalized ads surpassed the nearly 29 million viral video views of Mr. Mustafa's four TV ads since February.
As of July 18, Old Spice, with 94 million views, had become the No. 1 all-time most-viewed sponsored channel on YouTube, Mr. Norton said. Old Spice had eight of the top 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers." (http://adage.com/article?article_id=145096 )
Read more on the campaign in MediaPost Could 'Old Spice Guy' Mean a Coming of Age for Digital or the Ad Age article
Saturday, June 19, 2010
Wednesday, June 9, 2010
Saturday, June 5, 2010
Gate may change..no kidding!
A British Airways investigation is under way to see who put Osama on the pass..silly prank or disgruntled employee?
See more here Bin Laden Boarding Pass
Saturday, May 29, 2010
A spokesperson from GM claims that they paid for the rights.
The ad ran in November, the suit comes in May. Result: Buzz for GM
According to USA Today, the NBA is about to put its logos on just about everything including food! Yes that's right your pizza may come with its very own NBA team logo and they say it is edible..yum! A special toaster for $34.99 will brand your toast..might be fun when your team is truly done.
Friday, May 14, 2010
Thursday, May 6, 2010
Monday, May 3, 2010
Thursday, April 29, 2010
Thursday, April 1, 2010
Monday, March 29, 2010
Friday, March 19, 2010
and then on their fan page on facebook, their moderator threatened its fans that if they didn't stop altering their logos, they would remove the images...oh what a mess when you try to mess with your fans. Oh it's ugly! Nasty posts and anti-Nestle pages and Can this Orangutan get more fans than Nestle...oh yes I think he can
A perfect case when pr goes bad!
Wednesday, March 10, 2010
Wednesday, March 3, 2010
Monday, March 1, 2010
Thursday, February 25, 2010
From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."
The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.
One investigation is based on a consumer complaint about the sensual nature of the ad.
See it here:
The second inquiry is question whether their website is encouraging excessive consumption. On the website http://www.devassa.com.br and http://bemmisteriosa.com.br Hilton slinks around in kingerie and a top hat.
According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"
The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.
The result of the investigations so far.... lots of media attention!!!!!!
Wednesday, February 24, 2010
Wednesday, February 10, 2010
I never thought it could have happened to me. He really was not my type at all. He was nasty bad. Smelt of old oil, greasy- totally unhealthy. He appeared out of nowhere. Just there on the page one day. Someone else was talking about him so I looked. "Oh Gawd look at that grease ball!" I said to myself. Pathetic, yuck, but then I looked deep beyond the grease and saw he had such substance, depth and purpose. OK, he didn't say much- the quiet brooding type. It wasn't long before I fell for his charm..oh Onion..oh ..oh!
That's why the onion ring has more fans than Stephen Harper!
Monday, February 8, 2010
Friday, February 5, 2010
Monday, February 1, 2010
Friday, January 22, 2010
Wednesday, January 20, 2010
The ad guys have banded together against Babies and Puppies with a new website http://www.stopbabiesandpuppies.com/
"There is a menace taking over the ad industry. They require diapers. They have silly wet noses. They are babies and puppies. Combined, they represent the malignant core of all advertising cliches.Our only hope of ending their ruthless insurgence is you."
Check out the site...but gee those puppies and babies are cute!
Friday, January 15, 2010
Monday, January 11, 2010
From 1819 Howard Christie's Famous Christie Girl tells men to join the navy. So popular in WWI they used it to recruit in WWII
1930s reminding us we stink!
1939- Still Stinky
My goodness I need my vitamins too
Better Buy the right coffee...no wonder I'm single
Lie down, lie down?
It's the 60s
Woe is me