Psychology of Consumer Behaviour |

Wednesday, February 18, 2009

Use as Directed- It's war says Winston Man

The ad said, "I won't settle for anything less."
Alan Landers the cool 60s Winston man has battled lung cancer, and emphysema, and now a cancerous tumor on his tonsil.

A vocal opponent of the tobacco industry, he is suing RJ Reynolds for his health troubles. He regrets helping sell what he calls, "The only product when used as directed kills you."

Landers' lawsuit goes to trial in April in Palm Beach County.

"They're killers..... It's a war," he said.

Update: Alan Landers died while undergoing treatment for throat cancer on Feb 27, 2009.

May his cause live long.

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