Lincoln trying to go after a younger demographic, co-sponsored Sunday's Grammys using the broadcast to showcase 5 emerging artists, or so we are told.
It's a contest you see -Lincoln's "Project Rising Stars: Lincoln Video Music Challenge where young directors and artists create music videos starring you guessed it -the Lincoln MKS.
Karl Greenberg of Media Post reports that the videos align "with the way Lincoln launched the car last year, eschewing 30-second ads for a three-minute short narrative film about a Hollywood romance that aired during Black Entertainment Television Awards pre-show."
So if you are interested in the New Sell Outs ( sounds a bit like an appropriate band name) swooning around big gas guzzling, over priced machines check out the five winning videos at Lincoln Contest .
It's not a hybrid. Information about gas consumption seemed to be absent from the site-- lots of gizmos and flash and loud music though.
What it says, what it means.... new sell outs just like the old sell outs but doing it earlier.
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