Psychology of Consumer Behaviour |

Friday, February 27, 2009

Meme Watch- You are so "Off the Box"

Advertising Age is reporting on Brand tracking company Vanno who says that Kellogg's brand rating dropped significantly after they dropped Michael Phelps as a spokesperson.

The wave of negative press has it's epicenter in the "stoner community' they report. No kidding, Really?

From the Feb 25 article Emily Brison York reports, "The waves have been sizable enough that "off the box" is becoming a euphemism for getting fired for doing something stupid. UrbanDictionary defines it as "the state of being removed from a position of prominence/importance due to a foolish mistake."

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