Psychology of Consumer Behaviour |

Friday, November 21, 2008

The Gifts that Keep on Giving: "The Pain train's comin"

We first met Terry Tate, Office Linebacker in a Reebok 2003 ad during Super Bowl XXXVII. Tate's job -- givin out the pain to office staff who disobey office policies.

Reebok went on to produce 8 more episodes. Terry even got his own website. The advertising campaign was one of the most successful in the history of the Super Bowl although some have questioned the number of people who actually connected Tate and his linebacker antics to Reebok. Terry became famous for lines such as, "The pain train's comin'", "You kill the joe, you make some mo'", "Cu'z when its game time, it's pain time!" There's something about Terry's brand of justice that is funny no matter how many times you see it.

Like the Wassup guys who produced a new version Wassup 2008 in support of Obama, Terry reappeared a couple of weeks before the election in a website and in viral YouTube videos. His target? Sarah Palin of course.

Terry Tate: Reading is Fundamental

"How's that for Drill Baby Drill! You just subscribed to Terry's Journal of Pain!! And the first issue is free, baby! Whoo!! ... Hey Katie!"

Terry Tate and Sarah Palin have something in common- both are gifts that keep on giving!

Governor Palin has just pardoned a turkey after reading a long proclamation. Afterwords a local television reporter wants to ask her a few questions. See oblivious Sarah speaking about how "You need a little bit of levity in this job," while blood is flying and turkeys are massacred behind her.

Will the Real Turkey Please Stand Up! "Cu'z when its game time, it's pain time, Sarah!"

No comments: